Geographic Analytics
Overview
The Countries metric provides insights into the geographical distribution of your audience, helping you localize your campaigns and optimize for regional engagement. This metric tracks the number of page views by country over the last 30 days. Use this data to understand where your audience is located and tailor your strategies to different regions.
Understanding Countries
The Countries section provides multiple visualizations to help you analyze geographic engagement:
1. Summary Card
Displays the total number of countries where participants engaged with your campaign in the last 30 days.
2. Heat Map: Geographic Distribution
Highlights participant activity by country using a heat map.
Darker colors indicate higher engagement, providing a clear visual of your campaign’s global reach.
3. Top List: Countries with Most Page Views
Displays the top countries based on page views.
Specific numbers for each country are shown beside each country.
Use Cases
Identify Key Markets
Use the heat map and top list to pinpoint high-engagement regions.
Focus resources and efforts on regions with the most activity to maximize ROI.
Localize Campaigns
Leverage geographic data to create region-specific content or promotions.
Address cultural preferences and language requirements in key countries.
Expand into New Markets
Identify countries with moderate engagement and target them for growth opportunities.
Troubleshooting Tips
Low Engagement in Targeted Regions
Review campaign localization and ensure that content resonates with the target audience.
Check if access issues or platform restrictions are affecting participation.
Sudden Drop in Engagement in Specific Countries
Investigate potential causes, such as holidays, competing events, or external factors (e.g., economic or political changes).
Discrepancies in Regional Data
Verify that the correct campaign is selected.
Check for technical issues affecting specific countries.
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