UTMs
Overview
UTM (Urchin Tracking Module) links are a powerful feature in Stiqy that allows you to track the performance of your campaigns. By adding UTM parameters to your links, you can identify which sources, mediums, and campaigns are driving traffic and engagement, giving you valuable insights into your marketing and community-building efforts.
How to Configure UTM Links
Step 1: Access the Campaign Dashboard
Log in to your Stiqy admin account.
Navigate to the Campaigns section on the left-hand menu.
Select the campaign where you want to configure UTM links.
Step 2: Open the UTM Tab
Once inside the campaign dashboard, click on the UTMs tab at the top of the page.
You will see a table displaying existing UTM links, if any, along with details like UTM Source, Medium, Campaign, and Total Clicks.
Step 3: Create a New UTM Link
Click the + Add New Link button.
Fill out the fields in the UTM configuration panel:
UTM Source: Specify the platform or source driving traffic (e.g., Google, Twitter, Facebook, KOL Name).
UTM Medium: Define the marketing medium (e.g., cost per click, email, socials).
UTM Campaign: Describe the campaign purpose (e.g., game launch, tournament promo).
UTM Term (optional): Use for identifying keywords or specific targeting (e.g., token swaps, questing).
UTM Content (optional): Differentiate between similar content (e.g., version A, banner at top).
Click Create link to generate the UTM link.
Step 4: Use and Monitor the UTM Link
Copy the generated UTM link by clicking the Copy icon in the Actions column.
Use and distribute the link across your various marketing channels.
Monitor the performance through the UTM dashboard. Metrics like Total Clicks will be updated in real-time.
Use Cases
Example 1: Social Media Campaign on Facebook
Scenario: You are running a Facebook ad campaign for a token airdrop.
Configuration:
UTM Source: Facebook
UTM Medium: Paid Ads
UTM Campaign: Token Airdrop Q1
UTM Term: Crypto Enthusiasts
UTM Content: Version A
Example 2: Social Media Campaign on Twitter
Scenario: You are running a Facebook ad campaign for a token airdrop.
Configuration:
UTM Source: Twitter
UTM Medium: Paid Ads
UTM Campaign: Token Airdrop Q1
UTM Term: Crypto Enthusiasts
UTM Content: Version A
Example 3: Email Newsletter
Scenario: You are promoting a new feature via an email newsletter.
Configuration:
UTM Source: Email
UTM Medium: Newsletter
UTM Campaign: Feature Launch
UTM Term: Subscribers
UTM Content: CTA Button
Troubleshooting Tips
UTM Links Not Tracking
Ensure the link is correctly formatted and includes all necessary UTM parameters.
Double-check the input fields for typos.
Metrics Not Updating
Confirm the link is being used in active campaigns. Metrics will only update when the link is clicked.
Difficulty in Understanding UTM Fields
Refer to the field descriptions in the UTM configuration panel for guidance.
If needed, revisit the "How to Configure UTM Links" section of this page.
Video Guide
TBD
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