Analyzing Traffic Sources
In the UTMs panel, you can analyze traffic sources to optimize campaigns.
Understanding the UTMs Interface
The UTM Links panel provides a detailed breakdown of your traffic sources. Here are the key fields:
UTM Source: Indicates the platform or referrer driving traffic (e.g., Facebook, Discord, Twitter).
UTM Medium: Specifies the type of marketing medium used (e.g., email, social, ad).
UTM Campaign: Identifies the specific campaign associated with the traffic.
UTM Term: Optional field to specify keywords (useful for paid search campaigns).
UTM Content: Describes additional context about the source (e.g., a specific ad or call-to-action).
Total Clicks: The number of times users clicked links from that source.
Actions:
Copy: Allows you to quickly copy the UTM link for use.
Delete: Removes the UTM link from the list.
How to Analyze Traffic Sources
Review Traffic Data:
Analyze the "Total Clicks" column to identify which sources are driving the most traffic.
Copy UTM Links:
Click the Copy button to use and distribute the created UTM link across various channels.
Remove Outdated Links:
Click the Delete button for UTM links that are no longer relevant.
Use Case
Example: Promoting a New Campaign
You’re running a "Big Three Studio" promotional event and want to analyze which platforms are bringing in the most participants.
After reviewing the UTM Links, you notice that Twitter has the highest clicks, followed by Discord.
Based on this insight, you decide to allocate more resources to Twitter promotions.
Best Practices for Using Traffic Sources
Create Unique UTM Links for Each Platform:
This allows you to pinpoint which channels are most effective.
Monitor Regularly:
Regularly review traffic data to adapt your strategies in real-time.
Collaborate With Your Team:
Share insights with your marketing team to align efforts across channels.
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